Observational method

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  • Under the observation method, the information is sought without asking from the respondent by way of investigator’s own direct observation. 

  • For instance, in a study relating to consumer behaviour, the investigator instead of asking the brand of wrist watch used by the respondent, may himself look at the watch. 

  • The main advantage of this method is that subjective bias is eliminated, if observation is done accurately. 

  • The process of critically examining and analyzing the records and survivals of the past is called historical method. 

  • The imaginative reconstruction of the past from the data derived by the process is called historiography. 

  • Historical research generally stars with searching for relevant sources and reading very broadly. 

  • Some historians will go directly to the archives to search for the surviving records pertinent to their subjects; other will read widely in secondary sources about the period under study.

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