RELATIONSHIP BETWEEN ADVISERS AND MANAGERS

Two basic types of relationship exist: One is between an adviser and the investment manager directly or with the investment management representative (ie., wholesaler, regional vice presidents, sales and marketing reps, etc.); the other is between the adviser and the firm offering a third-party investment management platform.

Some advisers who choose to have a direct relationship with a manager develop their own "boutique" stable of money managers and do their own due diligence work; others work with managers already on their firm's preferred list, where the due diligence has already been performed, or who are part of the third-party platform. The association is two-pronged: the relationship an advisor has with the marketing executive (or investment management) at the money management firm tends to be more qualitative and can add value to the advisor's practice in terms of business development and continuing education, whereas the actual investment manager's value to the relationship is more quantitative and evaluated in terms of staying true to his or her discipline.

Whether the relationship between adviser and manager evolves from either a direct connection with a manager or from an investment consulting platform, several elements must be in place to establish and maintain a symbiotic relationship. The essential elements are service, delivery, practice development, and relationship maintenance.

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