Corporate Social Responsibility (CSR) principles

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The benefits an organization might drive from adhering to good Corporate Social Responsibility (CSR) principles in its business activities are described below:


Satisfied employees


Employees want to feel proud of the organization they work for. An employee with a positive attitude towards the company, is less likely to look for a job elsewhere. It is also likely that the organization will receive more job applications because people want to work for it.

Satisfied customers


Research shows that a strong record of CSR improves customers' attitude towards the company. If a customer likes the company, he or she will buy more products or services and will be less willing to change to another brand.
Positive PR
CSR provides the opportunity to share positive stories online and through traditional media. Companies no longer have to waste money on expensive advertising campaigns. Instead they generate free publicity and benefit from worth of mouth marketing.


More business opportunities


A CSR program requires an open, outside oriented approach. The business must be in a constant dialogue with customers, suppliers and other parties that affect the organization. Because of continuous interaction with other parties, the business will be first to know about new business opportunities.
Long term future for the business
CSR is not something for the short term. It's all about achieving long term results and business continuity. Large businesses refer to: "shaping a more sustainable society".

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